Web Survey Bibliography
Online research provides the researcher with a solution that is sensitive to both budget and time constraints. This is not trivial given that clients are rushing to keep up with tighter deadlines and squeezed budgets like never before. However, until researchers can claim knowledge of the online mentality, alternatives to online solutions should be considered. Fast economical options are available but have been underused, such as conducting small/mini focus groups and reducing sample size whenever possible.
ProQuest (full text)